One of Sharp’s business visions is “Contribute to the world through environment- and health- conscious business, focusing on energy-saving and energy-creating products.”
Under this vision, Sharp aims to contribute to the welfare of people throughout the world by protecting the Earth’s environment and offering people a healthy lifestyle.

Efforts to curb global warming and protect the environment are being conducted worldwide. A key to these efforts is the adoption of environmentally friendly LED lighting to take the place of conventional incandescent and fluorescent lighting. Along with energy-creating solar cells, LED is a focus of attention for its energy efficiency, long life, mercury-free construction, and almost complete absence of ultraviolet ray emissions.

Sharp has been developing LED for 43 years. Using one-of-a-kind technologies like planar lighting and dimming algorithms, Sharp began its entry into commercial LED lighting in 2007 with the introduction of a solar-powered LED light. In 2009, it created the stimulus for expansion of LED lighting in the Japanese market with the release of home LED lamps. With further releases, like LED ceiling lights in 2010, Sharp began to expand its lineup of commercial and residential products and became one of the pioneers of the LED lighting industry—all while aiming to contribute to society by offering consumers new value unique to LED lighting.

The solar-powered LED light can keep on shining in the event of a power failure brought on by an earthquake or typhoon, so it helps prevent crime and ensure safety on a local level.

Sharp’s LED ceiling lights incorporate the Eco Light Rhythm^*1 function for automatically adjusting the color and brightness of the light. This technology was jointly developed with Nara Women’s University.

The Eco Light Rhythm function is a lighting program that makes automatic color and brightness adjustments throughout the day to provide lighting similar to natural sunlight. It enhances the user’s lifestyle rhythms while reducing excess brightness and enables the user to save energy without being aware of it. It reduces energy consumption from lighting by up to 65%,^*1 compared to when lights are fully on at all times, thus contributing to reducing overall energy consumption in the home.

Sharp will continue seeking new possibilities for LED in order to meet people’s needs to save energy and contribute to the creation of a society where people can live in a healthy environment.

*1 Incorporated in Sharp’s color and brightness adjustable models DL-C601V/C501V/C301V/C302V (as of June 2011).
*2 When the three eco-functions (Eco Light Rhythm, Eco Dimmer, and Eco Sensor) are turned on versus turned off.

*3

Design life of 60,000 hours for LED security lights, LED canopy lights, and LED yard lights, and 25,000 hours for DL-J40AN/J40AL LED lamps. This is the amount of time until total luminous flux drops to 80% (oblong and square types) or 70% (down lights, outdoor lighting, LED lamps) of the initial level. Note that these design life estimates are not a guarantee of product service life.

With today’s ever-greater need for safe food and clean air, society has high expectations for the creation of safe and sanitary environments.

Based on its business vision, Sharp aims to offer people a healthy and comfortable life by aggressively spreading the use of its health-conscious products.

Sharp first incorporated its proprietary air purifying technology, Plasmacluster, into air purifiers in 2000 and later put it to use in air conditioners, refrigerators, and other Sharp products. The effects and safety of Plasmacluster have been verified by academic and research institutes around the world and recognized by other companies in other industries, with 27 of those companies adopting Plasmacluster technology in their products.

Plasmacluster products are for sale worldwide in approximately 100 countries. In ASEAN and other newly emerging country regions, Sharp offers Plasmacluster products geared to each country’s lifestyles. As of the end of December 2010, cumulative sales of Plasmacluster products had reached 30 million units worldwide^*.

Plasmacluster products are at work bringing sanitary air and peace of mind to a wide range of settings: homes, public spaces like hotels and theaters, offices, stores, pharmaceutical factories, and vegetable factories, to name a few.

By bringing people around the world LED lighting, Plasmacluster, and other environment- and health-conscious products that meet consumers’ needs, Sharp is realizing its business vision and contributing to society.

*

Total number of Plasmacluster products and Plasmacluster ion generating devices shipped in Japan and other countries between October 2000 and the end of December 2010.

Sharp aggressively develops and releases proprietary environment- and health-conscious products that make people’s daily lives healthier and more comfortable. Besides LED lighting and Plasmacluster products, these include the Healsio superheated steam oven for maintaining a healthy diet.

As a manufacturer, we recognize our responsibility to build a sustainable society by harmoniously coexisting with the Earth’s natural environment while at the same time bringing the world’s people a healthy and plentiful lifestyle.

Amidst today’s heightened social concern about energy efficiency, energy-use reduction, safety, and peace of mind, Sharp will strive to achieve its business vision by utilizing its management resources to make products driven by its proprietary environment and health technologies.